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Growing Steady 🐢 📊

Join 12,000+ online creators getting weekly actionable advice for growing a CALM business—one that is profitable, sustainable and fun! Is it possible to build a business that ALSO supports your well-being? Yes—and we'll show you how.

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this TV show breaks all the rules 📺

GS #34: The power of doing things differently This week, we’re talking about differentiation—why standing out isn’t just good marketing, but the key to building a business that actually feels good to run. You’ll learn how unpredictability can lead to more stability, how to highlight what makes you uniquely valuable, and how to ditch industry “shoulds” in favor of what works for you. I recently started watching a new show called The Pitt on Max. It's a new medical drama that follows characters...

GS #33: Moving through a stressful slump Despite all your best-laid plans this year, life is probably going to hit you with a few curveballs. Here are some tips for how to keep going, even when your capacity is low and your mind is distracted. Welp, we're not even at the end of January yet, and already this year has thrown us a little personal curveball. 🫣 Unfortunately, we had a family member admitted to the hospital last week, and that gave us a bit of a scare. Thankfully, they'll be...

GS #32: Instead of adding effort, try reducing resistance Is there something you know would help your business but you just can't seem to sit down and do it? Instead of "trying harder," get curious about what invisible forces are holding you back and try reducing the friction. Thanks to those you who filled out the survey at the bottom of last week's newsletter! Seems like the majority of you enjoy the scannable, 3-tip format. 👍 Don't worry, though, for all of you who love one main takeaway,...

GS #30: Big vision, tiny steps Welcome to 2025, baby! We hope the end of the year was restful for you and you're feeling recharged headed into this new year. (But hey, if not, that's cool too, and we hope this email can be the thing that gets you jazzed up!) If you know anything about us, we looooove a little new year energy around here, so we are excited to be back to business this week and getting into the groove of things. So let's get into it! calm creator chronicles ✍️ An epic 2025...

GS #29: How consuming is killing your creativity We're wrapping up the year with lots of reflection, planning sessions, and conversations about where we want to steer the businesses in the coming year. Our last newsletter of the year will be next week with our Year-End Review, and then we'll be on hiatus until January 6th eating all the apple pie (without mustard powder, IYKYK 🎙️👀) and Christmas cookies we can get our hands on. ❄️🍪 Hope you're able to slow down this month, rejuvenate, and...

🚨 Black Friday / Cyber Monday sale starts this Friday! Sale runs from Friday, November 29 - Monday, December 2 at midnight PST We're offering our Calm Launch Formula ($280 value) and our Build Your Digital Product Coaching Session ($40 value) together for 75% off —that's just $80 for our most raved about program to date! 😱 Our best deal ever! This course teaches you how to run a profitable AND peaceful product launch—without ads, a big audience, or 10-hour work days. Just simple frameworks,...

🚨 PRE-S: Just a head's up... for the first time in SEVEN years, we're going to be offering a Black Friday/Cyber Monday deal! 😱 Starting next week, you'll be able to grab Calm Launch Formula ✌️🚀 as a standalone course at a deep discount, so mark your calendars! We'll share more details in next Monday's newsletter, but if you're looking to create a digital product and launch it with a proven formula that won't burn you out, this is your chance to get an amazing deal! GS #27: Taking your...

GS #25: Embracing non-linear growth As you receive this, we are on a plane flying over the Atlantic back to the U.S. to spend a few weeks visiting family and friends. ✈️ Our hearts are with everyone affected by Hurricane Helene and the aftermath. ❤️🩹 After next Monday's newsletter, we'll be taking a break through mid-November to rest, recharge, and be present with our loved ones. Speaking of loved ones, last week we also got to host dear friends for the week here in Portugal. After focusing...

GS #24: Why dead-ends are crucial to finding your truest path Thanks for the love on last week's newsletter! It's been fun to switch up the format just a bit to keep it fresh and share a more personal perspective on what's shifting in our businesses right now. Last week, we concluded our first ever Live Cohort for our new course, Calm Launch Formula, and it was a blast! We hosted 4 live calls and had so many WAIMers tell us that the live sessions were just what they needed for that extra push...

GS #23: What's your business's "North Star Need" right now? And... we're back! First off, a huge thank you for sticking with us during our recent WAIM enrollment period! We're having a ton of fun over in the community chatting about calm launching, but now that things have settled, we want to get back to our usual newsletter flow (with a twist, just for fun! 💃🕺) It’s Caroline here, btw, and lately, I’ve been craving more space for long-form writing again. So, over the next few weeks, I want...