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Growing Steady 🐢 📊

next launch, BEST launch 📈

Published about 7 hours ago • 5 min read

GS #38: An AI Prompt for Regrouping After A Lackluster Launch

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what we're up to this week:

👋 We’re are getting back into Instagram content creation mode, and slowly but surely finding a groove that feels sustainable again. 🙌

Here’s what we’re doing differently this time around:

1. Experimenting with different content formats to see what feels good to make to us, rather than just chasing trends or viral formats.

2. Not focusing on the metrics and instead making the metric of success just showing up each day until we get that momentum and rhythm fully back.

3. Ignoring Stories, Highlights, and even our links in bio—for now. When we say "just focus on showing up," it means intentionally delaying these other features and setup steps to avoid overwhelm. We'll get to these strategic additions in a bit, but stage one is all about getting going.

The one thing we did do is change our Instagram bio to reflect our shift to niching down our content topics just a bit.

We've mentioned that one change we're seeing in the online business world is a demand for more highly-tailored, super specific content. As much as we love sharing ALL the general business tips about running a calm business, we've known for a while that our content needed to be much more specific. That's why we're narrowing down our topics to focus on launching, creating sustainable content, and using the power of AI to make your digital products business more calm.

You can see this shift in this newsletter as well. We'll likely record a podcast episode all about this strategic decision and why it's uncomfortable for us, but why it's so necessary. If you're interested in how this fits into the larger picture of our business, check out last week's podcast episode on how we're pivoting.

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Now, on to our AI Prompt of the Week designed to make your Calm Creator Business more Predictable, Profitable, and Peaceful!

We're thrilled to hear how much you all are using and loving these AI prompts, but we're also hearing that having 3 each week is a little overwhelming, so we're going to focus on just ONE power prompt each week so you can get the value and take action on it right away. Thanks, as always, for the feedback! 🙌

- Jason and Caroline

an ai prompt for more profit 🤑

Did your last launch flop? This prompt will help you understand why and bounce back stronger.

We’ve all had those less-than-stellar launches (we call them "floppy launches!") Maybe it was timing, maybe it was the offer, or maybe the energy just wasn’t there. The key is not to get discouraged, but to view each launch as its own experiment and extract what you can learn so your next launch feels less like a shot in the dark.

This prompt will guide you through a mini debrief so you can analyze your last "floppy launch" to find out what worked, what didn’t, and how to adjust.

Copy and paste this prompt into your favorite AI chat tool like ChatGPT, Claude or Perplexity. Replace anything highlighted in brackets with your own business context to get a high-quality, tailor-made response. The more information and background you give the chat, the more helpful your responses will be!

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My last launch didn’t go as planned. I wanted to earn [goal revenue], but I ended up with [actual revenue].
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Here’s a quick summary of my launch tactics and effort:
• Launch tactics: [list a few, e.g., webinar, sales emails, social posts]
• Pre-launch runway: [How long did you share content leading up to your launch? What kind of content did you share?]
• Number of sales emails sent during launch: [#]
• Offer price point and payment options: [$]
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I’m looking for a clear-eyed analysis of what might have limited my sales results and 3 specific suggestions for how to improve my sales next time.
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Please focus on strategies that won’t require a massive overhaul—just smarter tweaks that can help me convert sales better next round. My goal is to feel more confident and in control for the next launch!

If you try this prompt, hit reply! We’d LOVE to hear what insights it sparked for you!

psst. If you love this prompt you'll love...

NEW!! 🪄 Launch Magic Prompt Pack (Launch Price = $42 $21) - Plan your entire launch in under 3 hours from start to finish (offer pricing, sales emails written, pre-launch content planned, sales page copy done, etc.) with our curated set of 21 AI prompts designed to guide you through every step of the process. Learn More >>​

🚀✌️ Calm Launch Formula - Discover our step-by-step system for launching your products with ease and confidence, minimizing stress and maximizing results. Use code "growingsteady" at checkout for 50% off for being a newsletter subscriber! Learn More >>​

latest from the pod

241 - 5 signs it’s time to pivot your business

How do you really know when it’s time to move on from an offer you’ve built your business around? In this episode, we’re sharing the five indicators that helped us decide to wind down WAIM Unlimited. We hope these insights will help clarify whether it's time for a big shift in your business too!

LISTEN ON: APPLE | SPOTIFY | WEB​

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hey, will you forward this to just ONE calm creator friend?

We are looking to build our community just ONE calm creator at a time. If you have a business bestie who is tired of the highly-competitive, profit-only approach to building an online business, please invite them to subscribe to Growing Steady.

did you know we also run a course platform??

Build and sell unlimited digital products without a subscription:

  • Start building online courses with Teachery. This is our other business baby, an online course platform we created to help you build beautifully branded online courses that look completely custom. Get our limited time Lifetime Deal here.​

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Ps. We use Kit to send you these emails and you can find all our online biz tools we love here.

Thanks for reading! We pour a lot of love into these weekly newsletters, and we hope you can feel it!

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Growing Steady 🐢 📊

by Wandering Aimfully | Caroline and Jason Zook

Join 12,000+ online creators getting weekly actionable advice for growing a CALM business—one that is profitable, sustainable and fun! Is it possible to build a business that ALSO supports your well-being? Yes—and we'll show you how.

Read more from Growing Steady 🐢 📊

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GS #35: The only constant is change What's ahead: This week, we’re talking about change—why embracing evolution isn’t just necessary, but the key to long-term stability in both life and business. You’ll get ideas on how to adjust your offers to align with shifting market trends, and how to embrace the season you’re in instead of resisting it, and a reminder to systematize what IS stable in your business when everything else is pivoting. 👋 We are BACK to our regularly scheduled programming,...

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