GS #32: Instead of adding effort, try reducing resistance

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on reducing resistance

At the start of the year, I (Caroline) told myself I’d finally get back to making YouTube videos. But here we were, two weeks into January, and I still hadn't sat down to hit record. At first, I chalked it up to being busy with other priorities, but deep down, I knew that was just an excuse.

So, I got curious. I took five minutes and wrote in my notebook:

What came out was a list of invisible boulders standing between me and my intention. I wrote things like: “Setting up is hard and takes time; It doesn’t feel fun, it feels like a chore; I have to get ready first and don't always feel like it.”

Once I saw those obstacles clearly, I realized I didn't necessarily have to put forth more effort—instead I could try just reducing my resistance by tackling these obstacles one by one.

I went with the most minimal gear setup. I did heatless curls the night before filming day so I didn't have to spend any time on my hair. I put myself in the mindset of FaceTiming with a friend so it felt more fun. And you know what? It worked. I finally sat down and did the damn thing.

So, this week, let’s explore how reducing resistance—not just muscling through—can help you do more of what matters in your business.

- Jason and Caroline

tips for more profit 🤑

What's holding you back from launching more?

👩🏻‍🦰 👋: If you already have a digital product offer that has garnered some sales, but you are still searching for ways to grow your top line revenue, you could be overlooking a very obvious answer to your problem:

Launch more often.

I know, I know, it sounds too easy. But we see it over and over again—business owners convinced they're being "too salesy" so they launch only once or twice a year and their revenue plateaus.

Now, caveat here, if your answer to why aren't you launching more is "I don't want to," that is a completely valid answer and more power to ya! We do twice a year launches when we could do several more because those two launches generate enough income for us.

BUT, if you have growth goals this year and you're used to doing two launches, maybe consider testing three or four.

Now, if you read that and immediately your next thought was UGH. I hate launching, then keep reading, because this is where reducing resistance comes in!

📝 Ask yourself: What’s making your launches feel hard? And how can you reduce that friction? Reflect on your last launch and identify what thoughts, beliefs, and feelings are holding you back from adding another launch or two to your plan this year.

​- Caroline 👩🏻‍🦰​

tips for more predictability 🔄

Reduce resistance for your best marketing channel

👨🏻‍🦲 👋: Most of us know which of our marketing channels brings us the most traffic or engagement. But are you leaning into your best content channel enough? Often, the answer is no. Why? You guessed it, resistance.

Maybe posting on YouTube feels time-consuming. Or maybe your newsletter takes so much effort you avoid sending it regularly. Instead of adding more pressure to “just do it,” ask: What’s the hold up here?

• 🎯 Step #1 - Pinpoint your best channel. Which one grows your audience and brings in sales consistently? AND you enjoy working on?
• 🔍 Step #2 - Write down why you’re not showing up there more often. (It’s tedious, takes too long, or feels overwhelming.)
• 🛠️ Step #3 - Reduce the friction. Can you batch your work? Simplify the process? Add an element of fun?

​- Jason 👨🏻‍🦲​

tips for more peace 🧘

Adding more FUN into every day

👩🏻‍🦰 👋: Speaking of fun....

I honestly think we don't take FUN seriously enough in business. Let me explain.

So many of us decided to go into business to avoid soul-sucking jobs that made each day feel like a slog.

And yet, when we become our own bosses, we forget that WE make the rules now. We are in control of the vibe, so why not be intentional about making each day enjoyable.

FUN is such an underrated tool for reducing resistance. When things are fun, they're way more appealing to our brains.

So whether it's adding sing-along music to my work sessions for monotonous tasks, or Jason and I creating meaningless point systems and competitions for silly projects, or rewarding ourselves with 15 minutes of Tetris99 on the Nintendo Switch (yes, we actually do this)—we are always looking for ways to add fun into the day.

​- Caroline 👩🏻‍🦰​

latest from the pod

230 - The BEST tool we've used in years! This week, we’re sharing what might just be the most game-changing AI tool since GPT: Lovable (aff link). It’s a no-code, prompt-based interface that brings your ideas to life without requiring any coding skills. Tune in to hear why we’re obsessed and how this tool could impact your business! ​ LISTEN ON: APPLE | SPOTIFY | WEB​

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