i stopped overthinking it ⚡️


🚨 Black Friday / Cyber Monday sale starts this Friday!

  • Sale runs from Friday, November 29 - Monday, December 2 at midnight PST
  • We're offering our Calm Launch Formula ($280 value) and our Build Your Digital Product Coaching Session ($40 value) together for 75% off —that's just $80 for our most raved about program to date! 😱 Our best deal ever!
  • This course teaches you how to run a profitable AND peaceful product launch—without ads, a big audience, or 10-hour work days. Just simple frameworks, taught in a fun way, with AI prompts to make every step easier on you!
  • WAIMers have already had amazing results putting these steps into practice (one WAIMER just 7xd her previous launch!!)
  • We'll email out the link on Friday morning or you can head wanderingaimfully.com to grab it.


GS #28: Stop overthinking, start doing

It's been a chill week over here as we gear up for our Black Friday / Cyber Monday sale and plan our Thanksgiving menu. Lots of puzzle time, welcoming in the holiday season early this year (we all need a little joy, no?), and enjoying the Portuguese weather.

Regardless of whether you're in the U.S. celebrating Thanksgiving or if you're one of our many readers around the globe, we hope you take a little time this week to focus on gratitude. Even when times feel tough, there's always a little light to be found when you go looking. 💗

- Caroline and Jason


calm creator chronicles ✍️

Stop overthinking, start doing

👩🏻‍🦰👋: You know that piece of advice you’ve heard a thousand times but somehow keep forgetting?

For me, it’s this: everything good in my work started simple and messy.

I created my first online course using my computer’s webcam.

My first batch of art prints? They were printed off at Kinko’s before I even knew what a giclée print was.

I started posting my hand-lettered quotes on Instagram with a felt-tip pen and kid’s construction paper, which evolved into acrylic painting, which evolved into iPad painting, and eventually a book deal.

None of it was polished or optimized in the beginning—it was just done.

The problem is we live in a time now where the content and businesses most visible are the ones with the highest production value. The bar has been raised, and it’s easy to feel like you’re already falling behind before you even start.

YouTubers with 10 million subscribers do the podcast circuit giving advice on hooks and thumbnails and lighting and brand deals—and trust me, I eat up their advice just like everyone else.

But the truth? Most of that advice is about optimizing the last 5% of their craft. It’s the expert talking to the advanced. Meanwhile, beginners are left focusing on those 5% tweaks and forgetting the one thing that truly matters:

Getting started.

I love Ali Abdaal’s framework on this. He breaks it into three levels:

  • Level 1: Get going
  • Level 2: Get good
  • Level 3: Get smart

If you’re just starting something, the only thing you need to worry about is step one: get going.

This is especially top of mind for me right now as I want to get back to posting on Instagram again, both on my art account (@ckelso) and our WAIM account (@wanderingaimfully).

I'm staring with my art account and this week I decided to stop overthinking it and just GET GOING. That means trying to post one piece of art at least every other day for a while. That’s it.

Whether or not I decide to make fancy process Reels…
Which content resonates with people and which doesn’t…
What my “unique format” is in order to stand out in a sea of content…

All of that can be figured out later.

Right now, it’s just about relearning the muscle memory of creating and sharing. Everything else is much easier to figure out once the wheels are moving.

⚡️ taking action: what are you overthinking?

My question for you this week:

What are you currently overthinking in your business? Where are you worried about getting “good” or “smart” when all you need to be worried about right now is getting GOING.

I encourage you to think about how you can close out the year by diving into that thing and getting something made.

Publishing your first Substack newsletter. Finishing your simple landing page and sending it to a friend. Posting the TikTok. Filming the YouTube video. Putting up the buy link for your first digital product.

I’m telling you, there is so much power and momentum to be found in finally taking ACTION on the thing you’ve spent so long overthinking about.

Then, use that momentum to keep going until that muscle of creating is strong enough that you’re ready to “get good.

We got this! We can start before we’re ready! If I can do it, I know you can too.

​- Caroline 👩🏻‍🦰​

224 - We're back from 5 weeks of travel in the U.S...

In this episode, we recap our 5-week trip back to the U.S.—complete with hurricanes, sickness, and sticker shock—and share updates on our fertility journey, including new findings and next steps. We also reflect on shifts in how we’re feeling about work and business as the year winds down. Tune in for all the details and our latest insights!

LISTEN ON: APPLE | SPOTIFY | WEB

⏩️ ⏩️ ⏩️

hey, will you forward this to just ONE calm creator friend?

We are looking to build our community just ONE calm creator at a time. If you have a business bestie who is tired of the highly-competitive, profit-only approach to building an online business, please invite them to subscribe to Growing Steady.

gimme, gimme more

Ways we can help you build a calm online business:

  • Start building online courses with Teachery. This is our other business baby, an online course platform we created to help you build beautifully branded online courses that look completely custom. Get our limited time Lifetime Deal here.
  • Find out what's holding you back with our Calm Biz Bottleneck quiz. Are you a Time Tangler ⏰, Meticulous Maker 💎, Invisible Innovator 👻, Penny Producer 💸, or Misunderstood Marketer 🤷. Once you know, we'll give you tips on how to fix it!

Ps. We use Kit to send you these emails and you can find all our online biz tools we love here.

Thanks for reading! We pour a lot of love into these weekly newsletters, and we hope you can feel it!

Did a friend share this with you? ​Subscribe here.​


You're getting this email because you opted in for our Growing Steady newsletter. On Mondays, we share actionable advice about building a Calm Business™️: 1 tip to make your business more predictable, 1 tip to make your business more profitable, and 1 tip to make your business more peaceful.

To make sure you keep getting our emails, please add hello@wanderingaimfully.com to your address book. Want to unsubscribe from all our emails for good? No worries, just click this link and off ya go: ​Unsubscribe​. (Reminder, clicking this link removes you from all our emails and you won't ever hear from us again!)

​Update Your Preferences​ | 13475 Atlantic Blvd Suite M555, Jacksonville, FL 32225

Growing Steady 🐢 📊

Join 12,000+ online creators getting weekly actionable advice for growing a CALM business—one that is profitable, sustainable and fun! Is it possible to build a business that ALSO supports your well-being? Yes—and we'll show you how.

Read more from Growing Steady 🐢 📊

GS #29: How consuming is killing your creativity We're wrapping up the year with lots of reflection, planning sessions, and conversations about where we want to steer the businesses in the coming year. Our last newsletter of the year will be next week with our Year-End Review, and then we'll be on hiatus until January 6th eating all the apple pie (without mustard powder, IYKYK 🎙️👀) and Christmas cookies we can get our hands on. ❄️🍪 Hope you're able to slow down this month, rejuvenate, and...

🚨 PRE-S: Just a head's up... for the first time in SEVEN years, we're going to be offering a Black Friday/Cyber Monday deal! 😱 Starting next week, you'll be able to grab Calm Launch Formula ✌️🚀 as a standalone course at a deep discount, so mark your calendars! We'll share more details in next Monday's newsletter, but if you're looking to create a digital product and launch it with a proven formula that won't burn you out, this is your chance to get an amazing deal! GS #27: Taking your...

GS #25: Embracing non-linear growth As you receive this, we are on a plane flying over the Atlantic back to the U.S. to spend a few weeks visiting family and friends. ✈️ Our hearts are with everyone affected by Hurricane Helene and the aftermath. ❤️🩹 After next Monday's newsletter, we'll be taking a break through mid-November to rest, recharge, and be present with our loved ones. Speaking of loved ones, last week we also got to host dear friends for the week here in Portugal. After focusing...