GS #19: Sales Page Strategies, Relishing Repetition, and Mindful Media

Oopsie, poopsie! Looks like we sent through the wrong link last week for the Calm Creator Business Plan in Canva. Here's the correct link for this free resource! [ Get the Calm Creator Business Plan ]​

Last week our main focus was on finishing our batch content for Teachery to launch our accounts and start posting in July. I'll be honest, I (Caroline 👩🏻‍🦰) struggled HARD through finding a frictionless process for the Teachery YouTube tutorials, but I finally hit a breakthrough near the end of the week so I'm feeling optimistic.

We also outlined a NEW program that we'll be filming this summer, coming to WAIM Unlimited this fall! 😱 Now, on to the newsletter...

- Jason and Caroline

Profitable 🤑

5 sales page MUST-HAVES

👨🏻‍🦲👋: What makes a GOOD sales page?

It’s not just design, it’s not just the copy, it’s not just the benefits, and it’s not just picking the right page builder to put it together.

I went back and reviewed all our previous sales pages for WAIM (I found 8 of them since 2018!)

In that review process, there were FIVE must-have items that stood out to me that we used on each sales page. These are the critical things we believe every sales page needs.

If you want to watch a full YouTube video and see me breakdown our previous sales pages you can click here or click the image below.

But, if you just want the five must-have items, I won’t force you to watch the video 😉.

Must-have #1: ✨ Extremely clear benefits. This one is the obvious one, but it’s often overshadowed by showcasing features of an offer instead. (Features being 12 lessons, 20 videos, an included community, etc).

Must-have #2: 🦋 A path to transformation. Your sales page needs to convey how your offer takes someone from point A to point B. What will a customer’s life be like AFTER going through your product.

Must-have #3: 💬 Social proof. Building trust is paramount to landing a sale. Quotes, case studies, screenshots of positive comments, etc.

Must-have #4: 🖥️ Show don’t tell. There should be zero guesswork for your potential customer of what they’re going to get access to. We highly recommend a product walkthrough video embedded right on your sales page.

Must-have #5: 💁‍♀️ Personality and values. What makes YOU unique from everyone else in your niche? What are your values that someone can align with?

As you are probably well aware, a sales page contains more than those five elements, but those are the most important storytelling points that should be extremely clear on your sales page.

​- Jason 👨🏻‍🦲​

predictable 🔄

You can be original AND systematic

👩🏻‍🦰 👋: If you're a creator, you likely value originality.

You love making things and want to add your own spin to everything.

Same here. However, for years, this need to make everything original hurt us because we would challenge ourselves to constantly reinvent the wheel with every new thing we made.

Every new year brought a new brand refresh.

We never repurposed content or reused what was working, always feeling the need to start from scratch.

Every launch meant a new sales page design and new sales emails. (Like Jason mentioned, we switched up the design quite a bit until we gave ourselves permission to stick with what works!)

This was creatively fulfilling, but the trade-off is that we put way more work and effort on our plates than was necessary.

Everything changed once we realized that the point of a system is to have a predictable outcome. The repetition of a system is quite literally the whole point.

This shift was transformational to us.

Once we got to a sales page design that was working reliably, we’ve kept it for 3.5 years. Yes, we’ve updated and tweaked it, but for the most part, it has stayed the same. (Ironically, we'll be updating it for the next launch, but the basic outline and order we'll keep as is!)

Being willing to reuse these systematic parts of our business has led to so much more calm and more time for LIFE, rather than constantly creating more work for ourselves.

Is it your sales page? A client email you can turn into a template? A digital product formula you can repeat? Your best social media posts that you can repost?

There’s nothing wrong with doubling down on what’s working. In fact, this is a key aspect to building a Calm Creator Business.

​- Caroline 👩🏻‍🦰​

Peaceful 🧘

How I avoid comparison while doing Instagram "research"

👩🏻‍🦰 👋: We’re gearing up to shake off the cobwebs with WAIM’s Instagram, and so I’m in the thick of creating new content for our page.

Man, Instagram has changed a lot since we left back in 2021! 😵‍💫 I feel like someone who just emerged from a bunker after a decade underground only to find the whole world is different, which can be a really overwhelming feeling.

I’m trying to find a balance between being excited to create content and not getting sucked back into endless scrolling and comparison.

One thing that has helped a lot is being SUPER mindful about setting an intention before I open the app.

💬 “For 15 minutes, I’m going to look for trending audio.”

💬 “For 30 minutes, I’m going to save carousels with compelling hooks I can learn from.”

These are things I actually say to myself. Then, I set a timer, and sometimes I even tell Jason my "mission" for that extra bit of accountability.

The times when I DON’T go in with a clear purpose, that’s when I get sucked into scrolling, which inevitably leads to comparison or overthinking about our content. It’s like going to Target or the grocery store when you’re hungry without a list—you’ll walk out with a lot of stuff you didn’t intend to buy.

If you too find yourself feeling discourage about your content or overwhelmed while you "research" other people's content...

​- Caroline 👩🏻‍🦰​

This week's "Pick the flick!"

New game alert!! Hit reply to this email and guess the movie based on the two household objects. Full transparency: you will win nothing. 😅 Except bragging rights and the knowledge you are a movie nerd like us. It's silly. It's fun. What movie will we do next week? 🍿🎬

latest from the pod

209 - Will this content batching plan work?? Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we’re experimenting with this month. Tune in to hear how we’re getting back on the content creation train and get inspired to build your own content creation plan! LISTEN ON: APPLE | SPOTIFY | WEB​

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